About Advanced Sports Media, LLC

The Draft Analyzer is a product of Advanced Sports Media, LLC (ASM), a privately held start-up. ASM designs, develops and markets innovative internet based applications for sports fans and fantasy sports participants.  The Company has won industry awards for its products and has marquee partnerships with CBSSports.com, ESPN and several other leading fantasy sports companies.  ASM's current Internet properties include www.playersearch.com and www.draftanalyzer.com.

Advanced Sports Media was launched in 2004 in San Francisco, CA as Draft Dynamix to address an unmet market need for an advanced draft assistance tool for fantasy football that went beyond static and outdated rankings provided by magazines.  The dynamic draft analytics included in the original desktop prototype caught the attention of several leaders in the fantasy sports industry and a business was born.  After a few bucks of investment the Draft Analyzer quickly grew from concept to market leader in a critical and rapidly growing niche of fantasy sports.  The Draft Analyzer is now sold by more leading fantasy sports companies than any competitor including four of the top six fantasy football commissioner services (CBSSports.com, ESPN, Fanball.com, RTSports.com).

In February 2008, ASM launched www.playersearch.com, announced plans to create a web-based version of the Draft Analyzer and officially changed the company name to Advanced Sports Media, LLC.

Advanced Sports Media is a proud member of the FSTA (www.fsta.org) and the Company's founder, Ted Kasten, is currently an Executive Board member of the FSTA.

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